MINNEAPOLIS — On Thursday, Aug. 11, communities throughout the United States and Canada will make miracles for children during the sixth annual Dairy Queen® Miracle Treat Day. On that day, $1 or more from every Blizzard® Treat sold at participating locations will be donated to Children’s Miracle Network Hospitals®, a charity that raises funds for 170 children’s hospitals across the United States and Canada.
Miss America 2011 Teresa Scanlan, a national goodwill ambassador for Children’s Miracle Network Hospitals, will serve as honorary spokesperson for DQ® Miracle Treat Day. Since 1989, Miss America titleholders have supported Children’s Miracle Network Hospitals, helping with fundraising and visiting hospitalized children.
“Miracle Treat Day has become one of summer’s most celebrated events and something that our customers and franchisees really look forward to,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “We hear stories from families with children who were patients at a Children’s Miracle Network Hospital, as well as from friends and neighbors who are so eager to help. This day of goodwill for children touches all of us in communities throughout the United States and Canada. We appreciate everyone who supports Children’s Miracle Network Hospitals by participating in Miracle Treat Day.”
Although the new Nutter Butter® Blizzard Treat is the Blizzard of the Month for August, Oreo® Cookie will be the Miracle Treat Day “Blizzard of the Day.” The Oreo Blizzard Treat still holds the title as the most popular Blizzard flavor since the first Blizzard Treat was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.
The Dairy Queen system is proud to be one of the top 10 contributors to Children’s Miracle Network Hospitals, having raised $86 million since 1984. Last year on Miracle Treat Day, Dairy Queen locations across the United States and Canada raised nearly $5 million for 170 Children’s Miracle Network hospitals.
The incredible popularity of the Blizzard Treat brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.1 million members strong while the DQ Facebook fan page has more than 3.4 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at http://www.facebook.com/dairyqueen.
For more information about Miracle Treat Day or the Dairy Queen system, visit http://miracletreatday.com/ or DairyQueen.com.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals raises funds for more than 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.
About ADQ:
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.