Pierson Grant Public Relations provides expert services in all types of digital marketing, which has become a fundamental part of every good public relations campaign.

Simply, digital marketing comprises any type of online activity in support of your overall marketing plan, including social media.  From websites, email newsletters, text messaging campaigns, paid digital and social media advertising, pay-per-click and myriad other types of Google-based paid advertising, and the complex, multi-level process of search engine marketing and optimization, content marketing, blog posts and even e-books.

The vast potential of digital marketing lies in its highly measurable, cost-effective, efficient and ultra-targeted capabilities.  Its customizable nature also makes it easier to change both strategy and assets quickly, so you can quickly adapt your messaging through A/B campaigns and other techniques, as well as engage with your customers at every level in real time.

Applying resourcefulness and creativity from Pierson Grant Public Relations in your digital marketing, even those with the smallest of budgets can often find themselves successfully compete head-to-head with big brands.

An ever-growing source of news, shopping and social interaction, digital marketing messages can be delivered in many organic and paid formats delivering various levels of control. The distinct advantage of digital marketing is its trackability, which enables Pierson Grant to evaluate whether your plan is achieving its goals and, if needed, to redirect it accordingly every step of the way. 

Artificial Intelligence Can’t Compete With Our Experienced Writers

As voice and visual search become increasingly popular, syntax and sentence construction are key to engaging your customers, especially in conversational marketing.  Just like Google’s Translate feature isn’t always idiomatically correct, the pitfalls of an AI-constructed article are usually easy to spot.

As most of us know who’ve sent a misunderstood email or text message, there’s often plenty of opportunity online for ambiguity and misinterpretation.  These days, although some say that artificial intelligence can create content, it can become painfully clear there’s no substitute for an experienced copywriter when you need the job done right.  So when your business needs clear, on-target messaging, you’ll want the careful insight of a Pierson Grant Public Relations professional who knows the nuances of current speech trends and how to write in a targeted, conversational tone.

At Pierson Grant Public Relations, we know how to write the language of digital media, which can often look and sound entirely different language than traditional media, especially in the placement of words in back-end optimization techniques.  For example, while it may feel good to see your product name right up front in the headline, we know that Google is far more likely to boost your content if the first few words are about what your product actually does.

Your digital marketing journey starts with your website.  Most businesses already have one, but many are missing the most important component:  high-quality, regularly updated content.

That’s where Pierson Grant can help.  To begin, we consult with you on building and managing your website according to your long-term business plan strategy, ensuring proper tone, relevant topics and posting frequency.

Backed by the talents of our skilled designers and developers, we create, write and manage websites, providing quality content paired with high quality images that’s entertaining, informative and well-optimized for discovery by Google and other search engines.

Our developers will also make sure your website is up-to-date and constructed to be responsive in its functionality when accessed by various devices, as well as compliant with ADA disability access standards and European Union GDPR requirements.  Importantly, we’ll also hook up your social media and install your social toolbars to properly function in promoting as much reader sharing as possible—a feature that’s commonly overlooked by many websites.

From there, your blog URLs and static cornerstone content pages become the fulcrum of your digital marketing campaign.  With special attention to consistency in branding, Pierson Grant will coordinate your blog posts with your social media, applicable email marketing, online advertising and other digital media to effectively repurpose your content according to the parameters of each individual digital platform, so your messaging is properly and impactfully presented.

For the myriad available digital marketing tools that are customizable to any given need, Pierson Grant works with various respected vendors.  Among those are email marketing list companies that specialize in aggregating huge lists of double opt-in email addresses, customized for your campaign using geographic, demographic and past purchase filters, for example.

Digital Marketing is Part of a Solid Public Relations Campaign

To succeed in your marketing, you must meet your target audience where they’re most likely to see your message, not just once, but frequently.  Throughout the history of modern advertising research, scientists have estimated it takes between three and seven exposures to make an impression—a memory in which a potential customer distinctly remembers your product or service and can state its key benefit, mentally separating you from your competition when it comes time to make their buying decision.

In today’s dizzying multimedia forest, achieving market penetration through effective levels of reach and frequency can be challenging, expensive and frustrating.

Pierson Grant Public Relations can help your digital marketing tools work for you, while staying on message, on brand and on target.  Call us today and let’s talk about how we can help you reach your digital marketing goals.