Florida Panthers Director of Creative & Brand Strategy Named to Business for the Arts of Broward Board
The Business for the Arts of Broward (BFA) board of directors welcomes its newest member, Alex Lytle — the Florida Panthers Director of Creative & Brand Strategy.
A seasoned graphic designer and digital media specialist, Lytle manages the overall look, feel and branding strategy for the Florida Panthers National Hockey League franchise. Her responsibilities include administering design direction, development and execution, as well as establishing the vision, growth and direction for the Florida Panthers and BB&T Center.
“I’m thrilled to be involved with Business for the Arts as my heart is devoted to storytelling and, as my career evolves, my intention is to inspire the next generation of artists,” Lytle says. “As a graphic designer and artist, I trust my optimistic eye to creatively interpret and communicate stories through the world of art about hockey, local culture, nature, animals, people, beauty and life in general.”
Lytle earned a BFA in Graphic Design & Digital Media with a minor degree in Art History, Fine Art & Printmaking from the University of North Florida. Before joining the Florida Panthers, Lytle worked as a freelance graphic designer while attending college and began her career as Director of Creative and Brand Strategy for Guy Harvey Enterprises. Working directly with world-renowned artist and conservationist Dr. Guy Harvey, she oversaw the creative and marketing team. Lytle oversaw design and development for the brand and its subsidiaries, partners and licensees including the Guy Harvey Ocean Foundation, Nova Southeastern University’s Guy Harvey Research Institute, SeaWorld, West Marine, Macy’s, Bass Pro Shops, Bealls, AFTCO and Norwegian Cruise Lines.
For more information about BFA and its programs, contact Robyn Vegas at 954-940-5344 or [email protected].