Successful providers of healthcare services engage with the publics they serve. Working for hospitals and medical groups, Pierson Grant positions its healthcare clients as experts in their respective specialty areas, opening lines of communication with medical writers, reaching out to patients and referral sources with newsletters and managing special events.
With online search being the first place patients often turn for medical information, our digital strategists help medical providers optimize their online presence and also monitor for patient comments online. Our healthcare clients not only become expert sources for the media, but the agency’s content-rich approach helps medical professionals, hospitals and facilities build a strong online presence.
We have been particularly successful during the COVID-19 crisis to keep our healthcare clients in the news with messaging focused on safety and staying healthy as well as “what you need to know” added value content.