Whether it’s exclusivity, performance, price, history, celebrity or another differentiator that drives people to desire a luxury brand, Pierson Grant helps clients translate the brand’s story into a successful marketing campaign.
Consumers of luxury products seek quality and authenticity. Brands with an exclusive pedigree speak to history, craftsmanship and other qualities that distinguish them from mass-market products. Our goal is to connect consumers with the brand in ways that build loyalty and support sales. This includes stories in media catering to top-tier audiences, strategic advertising and exclusive events, with the corresponding mix of social media tactics.
Pierson Grant serves a variety of luxury clients in the yachting industry worldwide, luxury hospitality brands and sellers of exclusive products.
Boat show photos courtesy of Forest Johnson Photography