In today’s world of digital engagement, consumers welcome information and guidance from a universe of people that extends way beyond friends and family. Facebook, Twitter, and Instagram may be today’s most popular platforms, but new ones are always on the horizon. Meanwhile, self-generated content has spawned the genre known as influencer marketing, an unfiltered, digital way of sharing your message with a world of connected people who share some common interest.
Our skilled digital team creates a customized social media campaign to best meet the needs of your business. We actively manage it daily and provide monthly metrics to measure its impact and the ROI for your social media spend.
We work with a variety of influencers – moms, marine industry, sports and more – with social media followings ranging from hundreds of thousands to millions. They deliver impressive, targeted reach for client campaigns.
If you seek both traditional public relations and social media, there is great efficiency in managing them under one roof, with the PR team automatically sharing news and content with the social media team and reinforcing your important messaging across all platforms.